A Priori entices shoppers with its distinctive merchandising and gallery-like displays. The name, literally translated from Latin, means “of the prior” or “from what came before”, reflecting a commitment to creative re-use of existing resources.

Renowned Bay Area retailer, Lisa Tana, and Manager, Amy Rosenfeld, are drawing loyal customers from prior retail ventures in addition to new Berkeley fans. Together, they have built a diverse community of shoppers through special product showcases and support of local schools and non-profit organizations. In addition, they strive to instill a sense of pride in “locally produced” that goes far beyond the sustainable food movement of Northern California.

**Now offering high quality, contemporary women's clothing in their expansive new location**

Very special thanks to Suli Boentaran for helping to make the vision a reality!